Client: Honda | Drivemixer / Fit Twist
Drivemixer / Fit Twist
The launch campaign for the new Fit Twist faced a challenge. How to position the model in an innovative way? The solution: the car was totally modified to work like a mixing board in a project named Drivemixer. The experiment was led by N.A.S.A., a pair of music producers who used the Fit Twist to play a new song live, called Overdrive. The track was released as a vinyl record, which was then used as promotional material. The project’s website featured a tool that simulated all the car’s sound effects so new remixes could be created of Overdrive.
Drivemixer Official Video
Drivemixer The Making Of