Client: Honda | Drivemixer / Fit Twist

Drivemixer / Fit Twist

The launch campaign for the new Fit Twist faced a challenge. How to position the model in an innovative way? The solution: the car was totally modified to work like a mixing board in a project named Drivemixer. The experiment was led by N.A.S.A., a pair of music producers who used the Fit Twist to play a new song live, called Overdrive. The track was released as a vinyl record, which was then used as promotional material. The project’s website featured a tool that simulated all the car’s sound effects so new remixes could be created of Overdrive.

Case Campaign

Drivemixer Official Video

Drivemixer The Making Of

Digital Microsite

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Press Kit Vinil Record